Using Junior Achievement’s high school business simulation program, the JA Business Challenge places high school students in the CEO’s seat. Young entrepreneurs are taught in an engaging way about the nuances of running a global business in a competitive, high-tech marketplace. Student teams strategize to operate the most successful virtual business as they develop skills in teamwork, problem solving and critical thinking. Success depends on how well they manage their company’s key decisions. Companies (teams) are challenged to outperform the competition in profit, sales and market share.